This is part of the Social Media Spring Cleaning series. Catch up on posts you missed!
Many LinkedIn users don’t take full advantage of the platform, but instead use it as an online resume. There are a variety of ways to get more involved with LinkedIn, but today we’ll focus on simple steps you can take to enhance your profile. If you’re actively using LinkedIn, you want to make sure your profile is complete and accurate. You can increase your chances of being found through LinkedIn by optimizing your profile with these 7 tips.
1. Add custom anchor text to URLs
Each profile is allowed to list 3 links. Typically, you see generic links like “blog” or “company website” since these are the default options. However, you have the ability to choose the anchor text for your link. Click on the “Edit” link next to your Websites. Instead of choosing “Blog” or “Company Website” from the drop down menu, choose “Other” and you’ll have the option to add your own description.
Search engines use this anchor text to understand more about the content and the affects your SEO ranking. Make sure to include relevant keywords for your links here instead of choosing the generic options.
2. Optimize your job titles
Your job titles for current and previous positions should include keywords. These show up as H3 tags. Other areas to include keywords in your profile include: your professional headline, summary section, specialities section and skills section.
3. Join appropriate groups
You want to belong to groups that are relevant to your industry and keywords, too. If these appear publicly on your profile, you increase your keyword usage.
Join local groups related to your industry (in my case, Denver Social Media Marketing), but also find national or international groups related to your field that you can participate in and add to your profile.
4. Complete your profile
Is your profile 100% complete? If not, make sure to take the necessary steps to have a full profile. Ask for recommendations, fill out every section and use LinkedIn’s guidance to improve your profile.
5. Build quality connections
LinkedIn searches order your connections by relationship. You’ll see your connections first, followed by second and third degree connections. Make sure to build your network with coworkers, clients, customers and others that you know to increase your chances of extending your LinkedIn network.
6. Fill out your job descriptions
Your job descriptions on LinkedIn should be creative, truthful, descriptive and succinct. Don’t write full paragraphs describing your responsibilities. Instead, write targeted bullet points that include your keywords.
7. Create a vanity URL
Make sure to take advantage of the feature that allows you to create your own vanity URL. Use this to create a SEO friendly link that also displays better on business cards and websites. Instead of having a URL with a random string of letters and numbers, you’ll have something that looks nice and performs better.