Don’t let social media become a time drain without any measurable results. Learn how to integrate social media into your existing marketing initiatives so you can find new customers, engage your community, drive traffic to your website and improve customer loyalty.

• Custom strategy development
• Content calendar to plan tactics
• Social media audit of current activities
• Custom profile creation (Facebook, Twitter, LinkedIn, Google+)

Can people contact you through your website? Is your design confusing? Are clients finding the information they need about your business online?

Many businesses are so familiar with their own websites that they don’t understand why new visitors have trouble navigating the site. They’re not sure why conversions are low. They can’t figure out why visitors abandon the site without exploring other pages or signing up for the newsletter.

Customers judge businesses by their websites. If your website is confusing and unfocused, potential clients might avoid doing business with you and you won't get the full benefit of social media.

• Full website review
• Conversion tips to increase sales or sign-ups
• Optimization for social media on your website

Email marketing is one of the best ways to nurture leads, communicate with past customers and potential leads and provide value to those interested in your product or service.

Integrate an email marketing campaign into your website and social media efforts for maximum exposure and engagement with your customers.

• Help choosing the right email provider
• Email content strategy
• List building strategies

What do your customers think about your latest product? How can you serve them better? Use an online survey to better understand your customers' perceptions so that you can focus on improvements and understand what you do well.

• Survey design
• Data collection
• Statistical analysis on survey data
• Consultation & interpretation of results

Teach your employees how to use social media. I train small or large groups on how to implement social media strategies in the business to achieve results.

Lindsay also enjoys the opportunity to speak about social media strategy for training sessions, networking groups and conferences. She is available to speak in-person or via webinar.

• Custom training for your team
• Speaking engagements